Stop building on assumptions

Stop building what
nobody wants.

Get honest feedback from real target users before you write a single line of code. Validate demand, pricing, and positioning in days, not months.

Research Question
"Would you switch from your current invoicing tool if it automated tax calculations?"
84%
Demand Signal
Strong Intent
Recent Feedback
Tax automation is my biggest pain point right now.
I'd pay double for this if it actually works.
Current tools are too manual.
RECOMMENDATION: BUILD
MK
JL
AR
TS
+2k

2,400+ founders validated their ideas. 84% avoided building the wrong thing.

brands we helped
TrackFlowMealpathParkPinStacklanePaylitFitCueRoutebaseSketchpayNotionflowBookboltTrackFlowMealpathParkPinStacklanePaylitFitCueRoutebaseSketchpayNotionflowBookbolt
42%
No market need. The #1 reason startups fail.
$35k
Wasted on average before discovering the idea doesn't work.
7 months
Average time founders spend building before pivoting.

Everything you need to
make the right call

Built by founders who've been burned. Every feature exists because we needed it ourselves.

Demand Scoring

Proprietary algorithm that scores real purchase intent on a 1-100 scale.

84/100

Live User Interviews

Jump on moderated calls with matched users. Watch them react to your concept in real time.

Pricing Sensitivity

Find the sweet spot where willingness to pay meets your unit economics.

Competitive Positioning

See how users perceive your idea against existing solutions. Find the whitespace the market is handing you.

Iteration Tracking

Test multiple versions. Track how each pivot affects demand. Build conviction with data, not gut feelings.

01

Start with what you already have

You input your idea, who you think it's for, and what you believe the product should do. Nothing gets thrown away. It just gets questioned.

02

Turn assumptions into real questions

Your assumptions get turned into clear questions focused on real problems your target customer already has. Not "would you use this?" We focus on how they experience the problem today, how they currently solve it, what they've already tried, and what actually frustrates them enough to change behavior.

03

Talk to the right people, fast

Once the problem and customer type are clear, you get clear criteria for the kind of people that actually matter for this decision. You are not waiting weeks. You are not cold-messaging strangers. Structured conversations designed to get answers, not opinions. Fast. Affordable. Enough to tell you if something is real or not.

04

See what's real and what's not

Low-effort or inconsistent responses are filtered out. You see patterns, not noise. Everything gets reviewed and broken down into what is consistent, what is unclear, and what does not hold up. You get a clear picture of whether the problem is real, how urgent it is, and whether your idea fits into that reality.

05

Build, pivot, or stop

The goal is not to convince you to move forward. It is to help you decide what makes sense to do next. Build it. Change it. Or stop before committing further. Not motivation. Not encouragement. Not vibes. A clear build, pivot, or stop recommendation grounded in real conversations with real people.

Zero Friction

Effortless from start to finish.

10-30 Minute Setup

Input your idea. We handle the rest.

Fully Automated

No cold-messaging or research experience needed.

1/10th the Cost

Cheaper than a week of wasted development.

No research experience needed
Runs while you sleep
Real data, zero guesswork

Who this is for

This is not for exploring ideas. Not for brainstorming. Not for founders looking for reassurance.

This is for founders who are on the edge of committing and want clarity before they move forward.

Trusted by Founders

Real feedback from real builders.

I spent four months and $6k building a feature nobody asked for. If I had validated first, I would have known in a week.

Alex M.

Solo Founder · TrackFlow

Ready to find your truth?

Your next idea deserves
an honest answer.

Co-founded by a partner of SurveySwap, one of the largest research platforms in the Netherlands.